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Linda Yaccarino Joshua Bote = a Match Made in Media

Their shared vision and complementary skills have led to some major deals that shake up the industry. In this article, we’ll take a closer look at how this dynamic duo is changing the face of media as we know it. Stay tuned for the inside scoop on Linda, Joshua, and the secret to their phenomenal success!

Linda Yaccarino: The Powerhouse Behind NBCUniversal’s Ad Sales

As Chairman of Advertising and Partnerships at NBCUniversal, Linda Yaccarino oversees all advertising sales for NBCUniversal’s entire portfolio of broadcast, cable and digital properties. She leads a team of over 2,500 employees across 30 offices nationwide. Known as a tough but fair negotiator, Yaccarino has been instrumental in bringing in over $10 billion in ad revenue for NBCUniversal.

Trailblazing from an Early Age

From an early age, Yaccarino was determined to break into the male-dominated world of media ad sales. She started her career in local TV ad sales, quickly rising up the ranks to become the first woman to head up a broadcast network’s ad sales team. Under her leadership, NBC’s ad revenue grew by over 30% within two years. Her tenacity and vision led her to become Chairman in 2011, a position she still holds today.

A Force for Change

Yaccarino is known as an innovator who has pushed for major changes in the ad industry. She has championed new ad models like branded content, product placement and addressable ads targeted to specific audiences. She has also called on the industry to improve diversity and inclusion. In 2018, she pledged that 50% of the presenters at NBCU’s upfront presentation would be female, following it up with 60% female presenters in 2019.

Looking to the Future

With the media landscape evolving so rapidly, Yaccarino focuses on future partnerships, new technologies and diversifying NBCU’s ad business. She has led NBCU’s push into digital, securing big deals with Snapchat, Buzzfeed, and Vox Media. She also oversees NBCU’s investments in virtual reality, augmented reality and artificial intelligence. An icon who continues to break barriers, Yaccarino shows no signs of slowing down in her mission to secure NBCU’s place as an advertising powerhouse. Her trailblazing rise is an inspiration, proving what can be achieved with determination, vision and the courage to push for change.

Joshua Bote: A Rising Star in Digital Media Strategy

A Knack for the Digital Space

Joshua Bote has quickly become a leader in digital media strategy over the last several years. His ability to understand how people consume and interact with content online has fueled his success. Joshua recognizes that the ways we read, watch, and share information digitally are constantly changing. To keep up, he studies trends in social media, video, podcasts, and more. He then helps companies develop strategies to better connect with their audiences across platforms.

An Expert in Audience Engagement

A key part of any digital strategy is building an engaged audience. Joshua excels at analyzing how different types of content and social platforms resonate with specific audiences. He helps brands determine where their audiences are most active and how to tailor content for each channel. The result is that companies are able to have more meaningful interactions with their customers online. Stronger audience relationships, in turn, build brand loyalty and lead to new business opportunities.

Linda and Joshua: A Dream Team Driving NBCU Forward

Linda Yaccarino, Chairman of Advertising and Partnerships at NBCUniversal, and Joshua Bote, VP of Integrated Media Planning at NBCU, are a dynamic duo leading NBCU’s advertising sales and integrated media planning teams. Working together for over six years, Linda and Joshua have cultivated a synergistic partnership that has driven innovation and growth across NBCU’s portfolio.

A Shared Vision for the Future of Media

Having both come from traditional TV backgrounds, Linda and Joshua saw the potential to develop new advertising models that tapped into the power of premium video, social, and digital media. Under Linda’s leadership, Joshua helped build out NBCU’s digital video and social offerings, enabling the company to provide advertisers holistic, multi-platform campaigns.
“Linda and Joshua share a vision for how media can and will evolve,” said Mark Lazarus, Chairman, NBCUniversal Television and Streaming. “They have been at the forefront of developing new ad models, enabling us to better serve clients and enhance the viewer experience.”

A Collaborative Approach

Linda and Joshua foster a highly collaborative environment, working across divisions to develop integrated ad solutions. “We don’t operate in silos,” said Joshua. “It’s all about breaking down barriers, sharing insights, and cooperating to achieve the best outcomes for our partners.” This team-first mindset has been instrumental to launching industry-leading ad formats like NBCU’s “Prime Pods,” “Pause Ads,” and shoppable video offerings.

An Unwavering Commitment to Innovation

With a forward-looking approach, Linda Yaccarino Joshua Bote have helped position NBCU as an innovation leader. Under their leadership, NBCU became the first media company to offer addressable TV advertising, the first to launch shoppable video ads, and a leader in developing interactive and social video formats.
“Linda and Joshua never stop pushing the envelope,” said Kathy Kelly-Brown, President, COO of NBCUniversal Owned Television Stations. “They are always thinking about what’s next and how we can improve the experience for viewers and marketers alike.”

Conclusion

So there you have it, folks. Linda Yaccarino Joshua Bote are a total media power couple. Their talents and experiences complement each other perfectly. She’s a veteran ad sales exec. He’s a rising digital journalism star. Together, they’re leading NBCUniversal into the future of news and entertainment in the streaming era. We can’t predict exactly what the future holds, but one thing’s for sure – this dynamic duo will continue doing big things in the media world. Their success shows that sometimes opposites do attract. Linda and Joshua found their perfect match in the industry they both love. Here’s wishing them all the best in their careers and life together!

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